Tag: Experiential marketing
Experiential and Messaging: Less is More
Bear with me… Madewithonlythebestingredientscompletely organicandnaturalonlyfourpercentfatperfectforbreakfastperfectasanany metreatabrandyoucantrustweknowaboutmusicwelikewhatyouliketimededicatedtoyouis betterformeissweetandtastybetterthantherestrichandflavourfulcanbeenjoyedaspartofabalancedand healthylifestylespeciallyformulatedtoprovideextraflavourasourceofvitaminclowinsugarperfectfor thosewatchingtheirweightdevelopedbyexpertsinspiresmetobeactiverealingredientsfroreallifethe informationyouwantwhenyouwantitayouthfulbrandabrandintouchwithmeforpeoplelikeme… Now, stop reading and go away for an hour and do what you’d normally do. When you come back (please come back!) grab a piece of paper and write down all of the messages you remember from above without cheating! Check and see how many [...]
The power of gender in experiential marketing
When a brand or product is targeted at a specific crowd its marketing and messaging, quite deliberately, won’t appeal to everyone. This is particularly relevant to experiential marketing where ‘passive’ consumption is not the name of the game and people choose to engage with your brand. Experiential demands a lot of its execution – as [...]
Line Up Creates New Senior Management Team
Line Up, the experiential marketing and content creation agency, has announced a series of promotions and created a new senior management team in this, the agency’s 30th year in business. Jess Littman, who joined Line Up as a senior producer last year, has been promoted to Head of Events (B2B), whilst content producer Lawrence Andrews [...]
Trumble joins Tribe
Experiential Marketing specialist, Tribe, has appointed Sarah Trumble as Client Services Director. Sarah joins Tribe after leaving her position of General Manager at Gyro Live, part of international Marketing Communications agency GyroHSR, where she helped grow their event division, delivering large scale, high profile and worldwide events for clients including CA Technologies, SportsAid and Shell. [...]
Lessons from an experiential marketer: ROI, emotions and beyond
A few months ago, a senior meeting planner told me that it could be a good start for an events planner to work in an experiential marketing agency. At that moment, I did not quite understand it: why marketing if I do know I want to work in events? Interestingly enough, some weeks later I [...]
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